by John Morgan
David Chipperfield Architects
Side photography: David Grandorge
“We producted the graphic identity and guidelines for the inauguration of a new contemporary art centre designed by David Chipperfield Architects, in Margate.
The identity was based on a modified mono-spaced typeface, best expressed in the modular tiled entrance board used to announce exhibitions and events, and as a poème espace for artist interventions.
The interior directional, identification and statutory signs are silkscreened directly onto surfaces without disruption to wall planes or architecture.
The sign area is defined with a gloss-painted panel in contrast to the matt white gallery wall.”