Swallowable Parfum – The Lab
Lucy Mcrae for Swallowable Parfum
by Lucy Mcrae
“A self – initiated project the film takes you on a speculative journey into an evocative, surreally choreographed world where the Swallowable Parfum® is manufactured, packaged and digested. Film sets were simultaneously viewed by a live audience of 300, exploring the idea of extending the projects experience beyond film. The show started with Lucy administering the dancing muse with an impregnated pill, pulling viewers into her imagined world, through each stage of the films process.
Fashion designers CHORUS continue their desire to explore the design process, participating in the performance both as actors and costume creators. This marks Lucy’s debut fashion collaboration where the characters costumes from this imagined world have been refined into CHROUS’ soon to be released ‘The Lab’ collection.”