Dashila Flagship Store
“The Dashilar Flagship store is a fictive, temporary shoeshop in the Hutong Dashilar in Beijing. It uses cheap, counterfeit shoes as raw material to create a brand with a new local identity and pride. The Cutting and re-editing of the shoes is being done in the shop by designers and the assembling is executed by the local Dashilar shoemakers. Wassink is making an attempt to create new collaborations in which designers, makers and the industry can interact more flexible in fulfilling local and global needs. He tries to deconstruct the idea of status by brands and give them a new meaning in a more local context.
Often Wassink uses products and leftovers of modern culture as a raw material for creating new meanings. Wassink believes one of the ways young people (designer) should create their own environment is by deconstructing the existing and reshaping it into something meaningful for them. Because this is one of the only ways to compete within our existing systems. Not strangely it’s clearly visible his interest is leaning towards processes and aesthetics of deconstructing and repurposing.
This project is initiated by Salon/1 Amsterdam.
During BJDW 2013, SALON/ will re-locate and domiciliate designers from Amsterdam and Beijing for 10 days in Dashilar where they will “break down the walls” between the disciplines, the creator and the spectator, the neighbourhood and the city. They will break down the differences between cultures by producing “in situ” installations and workshops and creating the possibility to participate among the designers and artists.”